Why Should Website Visitor Tracking Be Your Top Priority?

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Is Your Business Ready for an Office-Chispa MagazineSetting up a website is one thing. But, knowing what your visitors do on it is another. Visitor tracking is a big thing in the world of online marketing. It’s a method that we can use to refine how we broadcast our messages to people.

In the business world, visitor tracking offers numerous advantages. But, should you make it your number one priority when marketing your brand? The answer is yes! Do you need clarification why? Check out the following compelling reasons:

You want to know where they come from. The biggest reason to make visitor tracking a priority is to learn where your visitors come from! For example, did they visit your site by clicking on a link from another one? Did they come across your site from a search engine link? Perhaps they clicked on an email link from a newsletter you sent out?

Knowing how many visitors a day, week, or month you get isn’t enough. You need to find out their origin.

You want to learn which pages are the most popular. The home page of any website will, without a doubt, be one of the top pages people visit. But, do you know which of your other pages are popular as well? If the answer is no, you have another reason to make visitor tracking a priority!

Many tracking systems, such as Google Analytics, can give you details on visitor flow. This is where you can follow the path of each visitor on your site. You can also determine which paths are the top ones. For example, Home > About Us > Products.

You want to find out how successful a marketing campaign is. Many savvy marketers use a few different “virtual” telephone numbers. Why? Because they can track the effectiveness of each marketing campaign.

Now, you might be wondering how tracking such visitors is possible. These days, you can use call tracking software to determine the source of a telephone call. And that number can get tracked to a particular marketing campaign.

You want to know how your visitors view your site. It’s no secret that we live in a digital, switched-on world. We are no longer bound to our desks. These days, we can go online using mobile devices like smartphones and tablets.

If you wish to optimize how you deliver your products and services, how can you do so? One way is to find out whether people use desktop or mobile devices the most to visit your site.

For example, let’s say that you offer a Web-based service. If many of your visitors use a smartphone, you could use that fact to build an app for those people. The result? Higher conversion and engagement rates for your service…

You want to gauge public opinion of your brand. The beauty of visitor tracking software is you can find out what people are saying about you on social media. It’s possible to review social signals to determine what your customers love and hate.

So, isn’t it about time you made visitor tracking a priority?

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Milo Senalle

Milo Senalle

Managing Editor at Chispa Magazine
As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.

Milo Senalle

As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.