Running A Killer B2B Social Media Campaign

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Running A Killer B2B Social Media Campaign-Chispa Magazine - Home PageIn case you haven’t noticed, social media is one of the most important marketing tools for any kind of business. Ten years ago, no one would have believed the size of it. Now, countless business owners are outsourcing their social strategies to independent firms. Although important, B2B social media marketing is a little more tricky than consumer-orientated campaigns. If you’re finding the whole subject confusing, here are some great tips for your B2B social media campaign.

First of all, hone in on your target. If any business starts up without a definite target audience in mind, it won’t see a lot of growth. I’ll assume you have a definite target customer in mind. Now you need to know how to market to that customer through social media. Make sure you don’t simply interact with the business’ Facebook page. Do this, and you’ll probably only be talking to their head of social media. Instead, use LinkedIn to narrow down your search to key decision makers at the business you’re targeting. You should also be showing off features on your own social channels that identify you as a potential business partner. For example, something like, Adeptia business to business integration software. Exhibiting programs like this will show your clients immediately that you’re a professional B2B firm.

My second tip is not to neglect Twitter. This is an unfortunately common sin among a lot of B2B business owners. Some professionals see Twitter as something trivial, and only useful to B2C operations. This is completely wrong. Twitter allows a B2B company to scope out and follow specific people, and still follow the site’s etiquette. Pull the same thing on Facebook, and you may end up coming off as a stalker. Through Twitter, you can follow a professional, and then study their tweets for some valuable information. Tweets about new tech, job openings and expansions can all be handy when crafting a sales pitch. You can find a more detailed feature on Twitter at Business 2 Community.

Finally, make sure to come off as “human” on the right channels. Obviously, you want to get a professional image across to your prospects. However, if you come off as too stiff on the wrong platforms, you may only end up chasing business away. Use Facebook for fun, jargon-free posts about your company, and funny (but tasteful) anecdotes about your employees. Save all the stuffy facts and figures for LinkedIn. Getting across the right image can go much further than you think. Try and get the right balance between professionalism and humanity. When people see that you’re a real business made up of real people, they’ll come away with a much more positive image of your brand. For existing customers, it will also create better customer loyalty. If you’re taking charge, make sure you understand the conventions of each different network.

Seen as you’re reading this, the world of social media may seem completely alien! However, the more exposure you have to it, the more you’ll learn. After getting a few basics down, your B2B campaign will be a force to be reckoned with.

Photo by Jens Kreuter

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Milo Senalle

Milo Senalle

Managing Editor at Chispa Magazine
As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.

Milo Senalle

As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.