Outsourcing your SEO is one of the best ways to make sure your online marketing strategy is a huge success. Trying to do this in-house could result in a few mistakes that could set you back further than you think. Wondering why you should outsource? Read on to find out…
It’s Affordable
When looking at outsourcing your SEO, you’ll see that it’s an affordable way to improve your online marketing technique. You have a few different options when it comes to outsourcing. You can outsource to a company, or find a freelancer. Whatever you choose, you need to make sure you’ve done lots of research, and you haven’t just gone with the cheapest option you’ve found. You want to make sure you’re getting plenty of bang for your buck. You even have the option of hiring somebody in house to do this for you, but when you take into account all of the costs that come with a new employee, it probably makes more sense to outsource.
It’s an Ongoing Thing
SEO isn’t something you do once or for a few weeks, before then magically seeing results and never having to do it again. It’s an ongoing thing. You need to pay constant attention to it and do it regularly in order to get the best results. Do you really have time to pay that much attention to it? Do the people who work for you? If the answer is no, then you definitely need to outsource your SEO to somebody who does have the time. You need to look at your SEO as a long term investment, rather than a short term results fix.
SEO is Always Evolving
SEO is constantly evolving. Things are always changing which means you really need to stay ahead of the game and trends. Do you have time to keep up with the industry, researching what’s changing and make the necessary changes to your own strategy? A pro SEO will be ahead of the game anyway. They know what to expect when it comes to updates in algorithms, so they’ll be well prepared. If you’re not in the SEO Industry, trying to keep up with it can be a mind boggling experience. Outsourcing your SEO to somebody who’s job it is to keep up with SEO is much better.
You Need to Be Dedicated
You must be dedicated to making your SEO strategy work. If you’re doing this on your own, then it’s going to take time away from whatever it is you usually do, no doubt. Hiring a dedicated professional takes all of the pressure off you, and will give you more chance of making it a success.
It Depends on Quality Content
Producing high quality content is one of the main things you need to do to make your SEO a success. There’s a much larger focus on content these days than ever before. You can’t put out regurgitated rubbish and expect it to take you very far at all. While some people do choose to have control over their content even if they are working with a dedicated company, some can take care of it all for you. You can outsource content writing services these days, whether you want a blog post or web page written up for you. This will take a lot of pressure off you.
Link Building Yourself is Very Risky
I can’t emphasize enough how link building yourself is very risky. If you don’t go about this the right way, you can get penalized in the search engines. You might be taken back to step 1, or even further back than that if you make a huge mistake! Having somebody who knows all about building links take care of it for you is the best way to go about it. You’ll minimize your chances of making mistakes and getting penalized. You just need to make sure that they use quality links and quality sites, rather than the shady techniques used by some companies. Providing you do the research on the company first, you should get great results with quality link building.
Questions to Ask When Outsourcing Your SEO
So, you’ve decided to outsource your SEO. Great! You should get amazing results in no time at all. That being said, there are some questions you should ask when outsourcing your SEO. This will help you to make sure that you’re working with a company who knows how to effectively outsource your SEO. The industry isn’t regulated, so anybody can set up a company and claim to be able to do your SEO and marketing. If the price seems too good to be true, then it probably is. If the company tries to dazzle you with fancy lingo and evades most of your questions with ‘clever’ answers, then you’re probably better off steering clear of them. This is how some shady companies trick people into working with them. Make sure you ask the company how they measure the success of their SEO campaigns. How will they make sure it’s working for you? Ask them how they create their content, and how they decide which search terms to focus on. Ask them for their best success stories. You should also inquire about the way they get more links too. The more you know about a company before you begin working with them, the better for you. You can never know too much.
Ultimately, you should go with your gut feeling alongside common sense. If a company is giving you all of the right answers but you just have a bad feeling about them, then you probably shouldn’t work with them. There are lots of companies out there who can help you, so do plenty of research before making your decision. It can be tempting to do your SEO yourself as the internet is such a wealth of information, but don’t fall into the trap. Knowing about it can help, but doing it yourself can be detrimental. Be smart and outsource.
Milo Senalle
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