Making decent money from your passion is usually tough. If your passion is art, then this is even more true! Like any creative practice, art is incredibly hard to make a career out of; yet, it’s still totally possible to make some money back on your paints and supplies. All it takes is a little research and getting yourself into a good business mind-set. I’m going to be honest here; you’re probably not going to found a career solely on your art. However, making some money back from it and increasing your renown is well within your reach.
Let’s say you’re looking to sell your art, but you don’t have much of a network and have no idea where to start. You’re going to have to look at this as your own business to get it off the ground. One integral part of any business is understanding your customer. So, who do you intend to sell your art to? The only wrong answer you could reply with is “everyone.” Every artist has certain specific themes which come up in their pieces. Try to imagine who these themes and elements would appeal to most. You should also take the time to consider your audience’s take on art. Are your customers more likely to be passionate enthusiasts, or just looking for something that will fill up the wall. No artist should pander too much to the demands of their audience, but this depends on how serious you are about making money from your work.
Similar to the world of business, you need to know how to present your art and yourself. Getting your image as an artist right is essential before you even consider where to sell art. I’m going to let you in on a massively well-kept secret here. Acting like a professional will make you come off as a professional. Regardless of the sales you can make, keeping up a good professional demeanour will do wonders. As you network with other artists, gallery owners, and so forth, your reputation will only grow. Follow all submission rules religiously, stick to your marketing plans, and take an interest in the art community around you. Most of all, keep your ego in check. It’s a totally unfounded stereotype that you have to be eccentric to be a great artist. Yes, you may have come across some real characters who are making millions from their art. It’s most likely that the gallery owner or agent puts up with their quirks because the art is so popular.
With online shopping as prevalent as it is, you won’t have any trouble choosing a venue to sell. As some final advice, don’t get frustrated when things go slow. Spend more time painting or drawing, and less time marketing your art. With every piece you sell your audience and reputation will be growing. Keep honing your skills, keep putting out new pieces, and your take from it all will only grow. Treat other artists and vendors with respect and professionalism, and nothing will slow your progress.
Photo by Rodion Kutsaev
Mia Guerra
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