You have been thinking about it for a while now, and you have decided: It is time to try to make your own mark on the business world. In fact, you may be further along than that because you may gained funds and have your idea. So, what’s next? Now you have to make sure that your business is seen, and this is where marketing comes to play.
Step 1: Build Your Profile
The first thing you need to do is to create a powerful profile online. This is particularly important if you are going to create a business that is run purely online. To do this, start by building a website. Any website builder will do because they all have the same basic format, structure, and layout. Once you have the basics, you should start filling it with content, and it is important to write using SEO. Search Engine Optimization means building a website in a way that gets it seen on search engines such as Google [rather than being lost in the many, many pages of results]. Next, use social networks like Twitter to build up a following and get your company some added interest. You can use any network…
Step 2: Go the Extra Mile
Now that you have a website up and running, and if it is attractive with SEO articles, you may be getting hits and clicks. But if that is not enough, you may want another stage to promote your company on. This is where blogging comes in handy because you can use it to advertise your company as often as you like. Simply set up a blog, the same way you set up your website and fill it with articles about your industry. In the articles, include links to your website and watch the customers flock to your business.
Step 3: Introduce Your Company to the Market
Now, your company will have a strong showing online but you want investors to take note as well. Investors do not look at blogs or surf the net for new business websites; instead, they attend trade shows. When your company is starting out, this is where you want to be. Remember, that at a trade show it is all about presentation. That is why companies always try to be different and imaginative with their displays. Ideas can be found on a website like nomadicdisplay.com/displays/hanging-signs.
Step 4: Get Creative
You have an online profile, and hopefully you picked up some investors or attention at the trade show. Now, let’s talk about spending money. You need to spend some of it on marketing, and a good place to start is personalized merchandise. You can sell it on your website to customers or give it away for free.
Step 5: Get Feedback
Finally, you want to see where you are and to do this send out a survey to the customers that you have collected. Find out what marketing strategies worked and what you need to improve. And, congratulations, if you followed these steps: You have successfully marketed your company.
Photo by Anthony DELANOIX
Mia Guerra
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