Keeping your customers happy should be pretty close to the top of your list of priorities. But, it doesn’t have to be complicated. Here’s how you can do it.
Listen to the Customer
Listening to customers is essential for every aspiring business. The customers are the people who are on the receiving end of what your business does, so don’t be surprised that they know your problems better than you do. You should make a point of regularly getting feedback from them and making changes based on their responses.
The customer will always be willing to tell you exactly what they think you’re doing right and wrong. In fact, there are companies that can help pull extra customers into your website and also gather data and feedback from them. You should visit https://www.prwd.co.uk/ for more details about that.
Make People Accountable
A lack of accountability is a real problem for a lot of businesses, regardless of your service or your product. I’ll give you a quick example: The last time you range a company to make a complaint to their customer services department, how long did it take for you to get a proper solution? We’ve all been there. You call and spend forever trying to get a professional response. This happens far too often.
It’s not uncommon for the person answering the telephone to sound like they have no idea what they’re doing. They, then pass on the call to someone in another department. And, it goes on and one. This is partly to do with poor customer service skills, but it also has to do with no one being accountable or responsible for what happens. So, don’t let your business fall into this trap.
Don’t Be Annoying
Customers and potential customers don’t want to be annoyed by a business. And, I mean this in a number of ways. For a start, don’t contact them out of the blue and hassle them with calls or emails. Yes, it’s fine to send out a newsletter every couple of weeks, but don’t bombard them with emails.
This kind of behavior gets very annoying very quickly. And, why would anyone want to do business with a company that has annoyed them? You should also make sure that you project an authentic, and real voice. This applies to the internet as well as the real world. People can easily detect when they’re being sold a sales pitch or are being lied to, so try being more open and always honest.
Solve Problems Via Social Media
The fact of the matter is, most problems that customers face with your business will be easy to resolve. This doesn’t mean the customer is wasting your time by contacting you, but it does mean you should strive to find a quick and cost-effective way to deal with their problems in a proper manner. This is where social media steps in.
What’s so great about social media is the way in which it allows people to contact businesses directly without middlemen or expensive phone calls. Your business needs to embrace this function and make the most of it. Encourage customers to file complaints on Twitter and then give them instant support to resolve the issue, even if that means offering 10 or 15 percent off their next purchase or more impressive, offering a free cup of coffee to them and their friends. Best of all, potential customers will see how you respond to your current customers and sure fact, this is a way to impress anyone by showcasing your business’ ethics in bright lights.
Photo by Dogancan Ozturan
Milo Senalle
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