When you’re just starting out, it’s important to get your business noticed. You need to gain customers and clients quickly. But, you also need to make your brand and your company memorable. This isn’t always easy when you’re trying to get your toe into the marketplace. It requires careful planning and smart marketing. This helps to ensure you are achieving what you need without blowing your entire start-up budget.
Start by jotting down a few places where your typical customers can be found. Do you know which websites they frequent? If they’re local, which other stores are they using? And, what are their interests? Understanding the people you want to become customers is key to making it in business. It will also help you determine the kind of marketing campaigns you need to be using.
If your clients are other small businesses, then you might be looking to attend some trade shows. Setting up a stand can be done quickly and easily. You will need one or two leaflets detailing your products or services. Keep the information concise and easy to digest. A few bullet points plus a more detailed paragraph should be enough.
Your stand may also require an exhibition stand. This is a printed graphic in a large format that is eye-catching. Many marketing companies are suggesting using more dynamic forms, such as a presentation on a flat screen. A projector and roller screen could be more lightweight for you to manage on your own. All you need is a presentation, like PowerPoint, to display. Infographics, charts, graphs, and photos can be very powerful ways to get your message across.
Customized balloons can be a really good way to grab attention. Balloon printing allows you to place photos, texts or logos onto the balloon itself. If you are appealing to customers with families, children love nothing more than walking around with a balloon! Your message can be spread this way easily. Other branded items like pens and notepads keep your logo in front of a prospective customer for weeks.
Social media is helping businesses large and small to get noticed and interact with customers. Many companies use social media to supply followers with discounts and special offers. YouTube videos help you to demonstrate and explain your product portfolio too. Use your website to link to each of these.
Your website is also a great place for customers to find you. Use a good SEO company to help you reach the top of the search engine results. You can blog and add content that will be useful and entertaining for customers. This keeps them coming back to your brand. It will help to make you more memorable to them and better known. Best of all, you can collect customer data like email addresses. Then you can stay in contact with more personalized messages.
Getting started can be tough. You need a good base of customers behind you that you can look after so they come back again. You also need to make your brand well-known to gain the trust of new customers in the future. Keep in touch to be sure you can grow.
Photo by Mike K
Milo Senalle
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