The business world is competitive. Yes, there is always another company, sniffing at your heels, waiting for you to trip up so that they can take your place. But, you might be surprised to know what you’re offering has no impact on how successful you are. Okay, it has a little impact, but for the most part, customers are interested in how things appear, not how they are.
We can look at Apple as an example, purely because they’ve made themselves an easy target. While the new iPhone 6s does have some impressive features, there have been far too many repeats in the production cycle. This is not true innovation; it is not what the company built its success on. But, that won’t stop it being successful, and it won’t stop yours either. So, if you want your company to gain ground in the market, is the key altering perception, staying true to your mission, or both?
Online
When you think about the perception of your company online, you should start by examining your website. Is it everything you need it to be? We wouldn’t be surprised if the answer was no. Your website has got to catch the eye of customers as soon as they see it. Otherwise, they might click away to your competition. It has to look and feel professional. One way you can do this is by adding a brand logo; this gives customers an image they can connect to in their minds.
But, you should also be thinking about hiring a web designer. A designer can make your website appear as though it has already gained success. They will make users believe it is in their best interest to make purchases from your company, which in turn ignites some chispa for you to continue to aim higher.
What about other online presence? For instance, you need to make sure you are regularly tweeting as well as updating your business Facebook profile. If you do this, you can keep your business fresh in the customer’s mind.
In The Office
Remember, when you have clients over to your office, they are going to be judging your business, deciding whether they want to use it, or not. They will decide this in the first sixty seconds. That’s not enough time for them to find out whether your office runs smoothly or for you to demonstrate what you can offer. It’s only enough time for them to look around and see what catches their eye. That’s why you should invest some money in making your office stand out with a unique feature. The architectural elements BSC Custom offer are truly spectacular. You might want to research their previous work.
Aside from that, you could consider giving the interior of your office a makeover. Don’t forget you are selling a brand and part of that brand image is your office. You don’t want it to look out of date or behind in the times.
Remember, if you improve your business on these levels, you will see a huge increase in consumer interest. In turn, you will be representing your mission and your integrity well.
Photo by Markus Spiske
Milo Senalle
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