When it comes to growing a business, reputation is everything. Word of mouth marketing is exceptionally powerful but quite tricky to achieve. We’ve all heard the theory that if a customer in a restaurant enjoys a meal, they tell no one, yet if the meal or service is terrible, they tell five of their friends. It’s easy to find yourself stuck with a bad reputation if something goes wrong, but much harder to build a good one.
But, it’s essential that you do. In a world where it’s easier than ever to start your own business or provide a service as a self-employed worker, competition is fierce. Customer loyalty and public opinion can go a long way to seeing your business go from strength to strength. But, you’ll need to go above and beyond to get it. Here is a look at six ways to build a fantastic reputation for your company.
Looking after the environment and being greener isn’t just a modern trend. It’s a necessity. With many big businesses doing nowhere near enough or ignoring climate change altogether, doing your bit and being known as a green and environmentally friendly company is an excellent way to build your reputation. It could also save you money and help you to secure grants and awards. There are many ways to be greener, but looking into commercial recycling is an excellent way to start.
Treat Staff Well
As companies grow, they often forget the staff. Those people that work hard and put the time and effort in, to help them become successful. Don’t do this. Look after your team, reward their loyalty and celebrate their successes. They’ll tell people, and your low staff turnover will be noticed.
It’s not hard to be nice. When people are busy and stressed out, their manners often take a hit. Be polite and friendly. Always.
If you say you are going to do something, be that hitting a certain production target or making specific delivery times, do it. Become a company that always do what they say they will. If you are not 100% certain you can, don’t make the promise.
Have Strong Values
A company with strong values will go a long way. These values can reflect your own beliefs, as long as they don’t offend anyone.
Businesses are not known for their honesty. They are known for doing whatever they need to do to make money and get ahead. Be different. Tell the truth. If something goes wrong, confess and explain. If you see someone else doing something they shouldn’t, confront them. Be the honest business and make sure your staff are too.
For the most part, growing your reputation in the business world revolves around being nice. To your staff, customers and the environment. Just like in the world outside of business, being a good person goes a long way. Instill these values in your employees and the heart of your company, and you’ll go far.
Photo by Climate KIC