Cotton’s 24 Hour Runway Show, a fashion fête presented by Cotton Incorporated was held this past weekend on Miami Beach’s iconic Ocean Drive, officially setting a new Guinness World Record for the “Longest Fashion Show” based on length of time. With the help of more than 50 hair and makeup artists, 60 models festooned the record-breaking runway in more than 4,000 pieces of the finest cotton styles and walked a combined total of 96 dazzling miles. More than 1.2 million online viewers logged on to watch the live stream and plan their most memorable cotton looks.
In addition, 10 talented design student winners of Cotton’s 24 Hour Runway Show Design Contest hosted by Cotton University™ enjoyed seeing their winning looks on the runway during the show’s 11 a.m. “Back-to-School” hour on Saturday, November 8th giving these aspiring designers an opportunity to show their designs to an audience of nearly one million viewers. “It was an honor for me to be on the panel of industry judges including Kimberly Sussman, head stylist for Cotton’s 24 Hour Runway Show, Samantha Black, contestant on Project Runway Season 11, Project Runway All Stars Season 4, and other industry experts from JC Penney, Tea Collection, Lilly Pulitzer, Anthropologie, and Saks Fifth Avenue,” says Romina Nabhen, Chispa’s Director of Lifestyle, who represented us as one of the judges with grace and elegance.
Typical fashion shows lasts 10-15 minutes, but this runway marathon – highlighting “The Moments of Our Lives” – revealed a “look-a-minute” for 24 consecutive hours, resulting in 1,440 cotton looks from more than 75 brands. The fabulous fashion event also served as one of several Miami Beach Centennial celebrations taking place throughout the year.
“Featuring a new look on the runway every minute for 24 hours straight is challenging, “says Ric Hendee, Senior Vice President, Consumer Marketing, Cotton Incorporated. “With the help of some great sunny Miami Beach weather, an amazing team of designers, models and everyone involved, we are so happy to have proved that it can be done successfully.”
Hosted by Giuliana and Bill Rancic, E! News’ co-host and Miami native Jason Kennedy and TV Host and Michael Yo from “The Insider” on CBS, Cotton’s 24 Hour Runway Show took place from Friday, November 7, at 8 p.m. EST and lasted through Saturday, November 8 at 8 p.m. EST. The event featured performances and appearances by Jason Derulo, Trey Smith, Fantine, D.J. Irie, and fashion icon Olivia Palermo.
“As we embark on a year-long celebration to celebrate Miami Beach’s Centennial anniversary, we are honored to have hosted Cotton’s 24 Hour Runway Show,” says Miami Beach Mayor Philip Levine. “Breaking the Guinness World Record for the Longest Fashion Show is an incredibly historic event and a great honor for our city and its residents.”
Reaching more than two million viewers, the show was live streamed online from South Beach on TheFabricOfOurLives.com, PEOPLE.com, EOnline.com, PeopleEnEspanol.com, InStyle.com, Entertainment Weekly’s EW.com, Essence.com, SouthernLiving.com, and RealSimple.com.
Photos by Anais Benoudiz