Have you ever thought about immersive marketing possibilities for your business? With immersive marketing, you don’t just present an idea to your customers. In a way, you show them what it feels like. You let them understand what you’re selling on a whole new level, and there are different ways to do this. It could be through the words that you choose, the concept you create, or the tools that you use. On this post, we’re going to look at the best ways to immerse your customers in marketing for your business.
Professional Video Production
Have you ever sat down and thought about the power of a movie trailer. It’s quite phenomenal when you think about. Movie trailers allow producers to spend hundreds of millions on films and potentially earn billions in profits. It’s an incredible business model, and you should only have one question. Why can’t that model work for my business? If you use production companies like Captiv8 you can create incredible videos. They will make your customers feel like they are experiencing your product rather than just seeing it. An example of this could be the Jurassic World video marketing campaign. The trailer included the words; the park is open. Subconsciously, this suggested to audiences that something real was happening here. It blurred the lines between reality and fantasy. It may well have been why the film managed to make over a billion at the box office. Car companies use this trick as well, using videos to show you what it’s like to drive this car. It could work with any product if you have the right team creating the ads.
Immersion In The Real World
Local businesses can create immersion marketing in the real world. There have been numerous cases of this from theme park rides being advertised at Airports. If you head to Orlando airport, you will often see massive displays to show off new attractions open at the theme parks. It ensures that while tourists are in the area, they head to the parks to check out the different rides. This type of immersion marketing is more common than you realize. Train stations and anywhere that there is a large population of people tends to have examples of this type of promotion.
Tech Tunnels
Tech tunnels often appear at trade shows and business exhibitions. In the past, a tech tunnel has famously been used to make customers feel like they have been transported to Utah. We can only imagine the potential possibilities that technology like this could have for holiday companies. Rather than just telling customers about a location, imagine if you could show them. Let them step through a tunnel and experience that destination around them. We think you’ll agree you’re far more likely to get a sale by doing this.
Augmented Reality
Finally, business owners are starting to catch on to the idea that they can use AR for product demonstrations. With AR, consumers can feel what it’s like to use a product without actually having it in their hands. Or, AR can be used to bring an idea to life around the consumer that promotes the product. It’s a fantastic way to market your business on an entirely new level. AR is popular again right now thanks to Pokemon Go, and you’d be crazy not to jump on this bandwagon.
Photo by Florian Klauer
Milo Senalle
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