Have you ever wondered whether it’s possible to boost revenue at your medical practice? You might think that sounds like a long shot and that medical practices are essentially the same. But you’d be wrong. Don’t forget that a medical practice is still a business and, as such, can benefit from many of the same things that help regular firms boost their revenue and get a leg up on the competition.
So what exactly can clinics do?
Create A Welcoming Environment
When people first turn up to your establishment, what’s the first thing they see? The decor, of course! The problem is that most clinic design isn’t attractive or appealing. Sometimes it can feel like you’re going to the vet. Make your clinic a nice place to be while your patients wait to see a member of staff. Bright colors, WiFi and clean and comfortable seating areas all help.
Bump Up Your Curb Appeal
You probably don’t have the advertising budget to run a big, online or radio marketing campaign. But there’s nothing to stop you from marketing right from your street corner, using the clinic itself. Making the outside of your practice look great is a surefire way to draw new patients in off the street and garner more interest in the community about what your clinic has to offer.
Offer More Medical Services
Perhaps your practice is being held back by the fact that you don’t offer a particular service. Patients might be initially interested in your treatment options, but put off when they find out certain procedures are missing from your menu. Often you can boost the appeal of a clinic by adding additional services, like chiropractic services, medical massage and nutritionist services.
Advertise Boosters
Vaccinations, like flu shots, school vaccines, and MMR are all easy ways to add additional revenue to your medical practice. Once you’ve got a list of parent emails on your books, you can launch your very own email marketing campaign in a big push to get parents to bring their children to the clinic for their shots.
Outsource Office Work
Hiring an admin assistant full time to do all your admin work can be expensive. Entrepreneurial practitioners are now outsourcing much of this work to third party companies who can do it remotely, and a lot cheaper. These days you can outsource pretty much anything that doesn’t require physical presence such as payroll and organizing appointments.
Add Cash Services
Many of your patients will want services that aren’t covered by their insurance. Instead of saying no to these requests, add a payment system that allows patients to pay by cash. Right now, cash pay is big business, especially for cosmetic procedures
Expand Appointment Options
Most people can’t turn up to your clinic during regular hours, usually because they’re either at work or sorting out the kids. As a result, you might want to investigate ways to expand your opening hours so that you can offer evening and weekend appointments to patients. Is there an opportunity to provide out of hours care?
Mia Guerra
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