How To Launch Like Steve Jobs

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Sell Anything, To Anyone-Chispa MagazineAccording to data from Kissmetrics, Steve Jobs’ iPad sold more than 300,000 units on its first day when it first hit the shelves back in 2010. Since then, Apple has gone from success to success in marketing and launching its products. The iPhone 4 was so popular that the company managed to shift more than 1.7 million units in just three days. 

Given the success of Apple, it’s worth spending a bit of time figuring out how they consistently manage to launch blockbuster products. Is there anything small-time manufacturing companies and maker gigs can learn?

Build Something Your Customers Will Want To Show Off
When you think about it, we’ve all been in situations where somebody we know has stepped in and become a salesperson for a particular company. Your friends might have bought a new car, for instance, and they want to show it off to you, telling you about all the exciting features it has.

Steve Jobs, being the marketing genius that he was, realized that he could use his products to leverage these interactions, ultimately bringing in more customers. Instead of doing what Microsoft did and ignoring aesthetics in computer equipment, Jobs embraced it. He turned computer devices – things which had formerly been seen as purely functional—into things that you’d want to have adorning your home and your person. Jobs understood that great design gets people talking, and sharing.

Plan Your Launch
If there’s one thing that Jobs did really well, it was knowing how to plan a fantastic launch. Apple’s products weren’t only successful from a design or a technical perspective, they also went to market in excellent shape. The products worked, and importantly, they didn’t set anybody on fire.

Unfortunately, the same cannot be said of Samsung, thanks to the recent fiasco involving exploding batteries on the Note 7. Insurance for product manufacturing companies is, therefore, an important part of the planning process too, just in case something goes wrong and your company faces legal challenges. But it’s best to avoid these sorts of PR disasters from happening in the first place. Samsung’s brand suffered terribly in the aftermath of the Note 7 battery issue, while Apple’s remained strong. Apple always takes the time to make sure that its products are thoroughly tested before release and you should too.

Make Your Launch An Event
Apple loves to turn its launches into full-blown events. And since the company started doing this, practically every major name in the tech industry has followed suit.

It’s important to note that Apple didn’t just send out some PR lackey to read a press release. Instead, they sent out no less than Jobs himself, CEO of the company. Tim Cook, the CEO who took over following Jobs’ death has continued this tradition for every iPhone launch since 2011.

Being a showman is all tied up in making a product launch successful. When Steve Jobs presented a product, audiences were spellbound and spent hours analyzing his every word and gesture, searching for hidden meaning. Sell yourself, and your product will sell itself.

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Milo Senalle

Milo Senalle

Managing Editor at Chispa Magazine
As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.

Milo Senalle

As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.