Just in case you didn’t know, email marketing is one of the most effective ways of reaching your customers there is. In fact, due to the combination of low costs and ease of use email marketing continue to the most popular way of getting marketing messages out to the public. However, for this from marketing to be successful for your home business, you have to stay up to date with the current trends. Trends that you can find all about in the post below.
Visuals are key. A massive trend in 2018 for home business marketing will be to include professional-looking visuals of all varieties in their content. This doesn’t mean just embedding a video or two from Youtube but, designing your email newsletter with integrated visual elements such as cinemagraphs, social media feeds, and even keyframe animations.
Strategies such as this strengthen the visual impact of this type of marketing, and so can ensure more customers read and take in the information stored there. Which after all, is why you are sending them to email in the first place.
Use software. Another popular trend in email marketing in 2018 will be to use a specialized tool to help you create and lay out your content, so it is as effective as possible.
One way of doing this is to use things like the email marketing software from Postman which will allow you to create quality email newsletters that are personalized to your demographic quickly and easily. They even have a drag and drop feature to make your life super simple, and as they update the features, they regularly offer you can be sure you will have access to the most up to date elements that you need to capture your audience’s mind and heart.
Subject line matters. The thing about email marketing is that if the recipient doesn’t open it, all that work and craft has gone to waste. That is why the subject line is so crucial to your marketing campaign’s success.
Check out the subject line examples above.
With that in mind, it is worth spending some time coming up with a catchy subject line that invites the reader to open your mail. In fact, some companies even have a set format for their subject line to help them reinforce their brand and show the customer what they can expect when they click on ‘open.’ Something that can further increase the open and read rate that they can achieve.
Personalizations. Lastly, a major trend in 2018 in email marketing that all small and home business need to be aware of is personalization in real time. This is where the content of the mail newsletter is matched to the specific demographic of the user regarding age, gender, and income and the like.
The advantage to personalizing emails in this way is that they provide information and offers that are much more relevant to the person that is reading them. Something that in turn will increase the click through and even the sales rate, making such email marketing strategies some of the most effective you can use.