It may seem infinitely easier to just pop on down to the local chain jewelry store and purchase your precious presents of diamond jewelry. In reality though, when you purchase from a large chain, you become an anonymous buyer, a customer valued by a salesperson for the potential commission and the moment. When the sale is over, so is your “relationship” with said corporate jewelry chain.
What you really want, really need, and really deserve is the peace of mind that you’re going to make your purchase from a reliable, reputable company who will not only offer you complete transparency regarding the details of your diamond, but also help you choose what you want.
And, unless you are a member of the elusive one-percent, you want a good, solid deal. You shouldn’t have to pay exorbitant prices. And, it’s not silly to want to feel good after you’ve invested in diamonds. You want to look for a company like Diamonds for Less – leading diamond wholesalers in Toronto, a company which can boast more than three decades of experience, and which employs a host of patient, clever, kind, and creative staffers who will focus on you and your needs and help you make that big choice.
With that said, it is possible to get a “deal” on diamonds from an actual wholesaler. There are a few tips with which you need to be armed.
- There are natural and manufactured diamonds. Know what you want.
- Your goal: competitive prices and transparent cut data.
- Know the “Cs” of diamond Understand the “Cs” of diamond buying. This is the best place to start when building your internal arsenal of information.
- Cut. Proportions of the diamond and facets; the cut and polish of diamond determine brilliancy and scintillation. Popular cuts include:
- Emerald
- Heart
- Marquise
- Oval
- Pear
- Princess
- Radiant
- Round
- Cushion
- Color. Diamonds come in a variety of colors, but the primary focus is in the white-range, and diamonds are generally rated from D to Z. For example, D to F is considered “colorless.” G to J is “near colorless.” K to M is “Faint Yellow.” N to R is “Very Light Yellow,” etc. The best color is none at all.
- Clarity. Number of blemishes or flaws are determined under 10x magnification. Inclusions are internal blemishes. Scales range from the best “flawless” (FL) to “included” (I1, I2, I3).
- Carat weight. One carat represents 100 “points” so a 75 point diamond weighs .75 carats. Carat strictly means weight and value varies greatly based on the above (cut, color, and clarity).
- Browse online to see what’s available before you consult with a diamond expert. Go to a site like diamondsforless.ca and read up on as much information as you can.
- Don’t be bullied into a purchase. There are diamond dealers who exert a lot of pressure on potential clients, with the claims that the diamond won’t be there when they return. If you’re not comfortable with the salesperson, leave and move on.
- Don’t compare apples to oranges. When you are comparing prices between diamonds make sure you’re comparing diamonds of the same size and caliber. This means, compare a 1.00 carat VVS1 with another 1.00 carat VVS1, not a VVS2 or a SI1.
- Know the company’s return policy and be comfortable with it.
You can determine the shop’s/business’ level of customer-concern based on how much interaction they’re willing to have with you. For example, custom diamond jewelry design by Diamond for Less features experts working with you to create your ideal piece of diamond jewelry.
So, there you have it. You may be wary of big-city “diamond districts,” but know that you can safely purchase diamonds from wholesalers.
Photo by Faza Elh
Mia Guerra
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