A coffee shop is one of those businesses that can almost never go wrong. You sell coffee, cakes, and other little snacks. But why is it that coffee shops all around the world are constantly closing? What draws people to these coffee stores and what gives them the edge over big-name brands such as Starbucks?
Let’s explore the hallmarks of a successful cafe, and how those exact pointers can also apply to your own business. Without further ado, here is some vital information to give you some insight into the coffee shop industry.
Decor is important. A coffee shop needs to ooze with relaxation and comfort. Decorate the place with soft colors, warm shades and plenty of comforting decorations. For example, you don’t want clashing colors that don’t mix well, and you want the seating to be comfortable, elegant and stylish to reflect the atmosphere you want to project. Music can go a long way as well. Ensure you have the license to play some relaxing music and you’ll be surprised at how much more relaxed you will feel inside of your own establishment. The lesson here is that looks do matter. Whether it’s the outsides of your premises or the inside decor, it’s important and should not be neglected.
Don’t forget technology. You think you might not need technology because all you sell is coffee and cakes, but that would be a fatal mistake. There are many restaurant computer systems that allow you to check your stock, monitor your performance and even take orders. The easier it is to make orders in your establishment, the more likely you are to get beginners that don’t quite understand how to order a coffee or something special like a mocha with all the extra flavors and toppings. Make it easy and accessible by embracing technology.
Put on a smile. People around the world will agree that food is important for a restaurant’s success, but it sometimes comes second to something else: customer service. People love to return to an establishment that made them feel welcome, and nothing makes a patron feel more welcome than a warm service, great food and a waiter or waitress that had a smile on their face. Feeling great adds to the overall experience of an establishment, so make sure you aren’t forgetting to provide a polite customer service.
Don’t forget to advertise. Your coffee shop can only go so far if you don’t advertise it on various social networks and online directories. It’s incredibly important that you try and kick up as much interest as you can in the local area. You can do this by mixing both traditional and digital mediums, such as printing off physical copies of a digital flyer that you used for social media and handing them out around town. You could also start your business by having an opening night. Invite people in for cheap or free food, speak with them, get involved with the community and network with people in the local area.
Mia Guerra
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