Perhaps you have designed a new product for your business, or maybe you are a retailer who has sourced an excellent new line for your store. Whatever your situation, it’s vital that you let people know about it. If people aren’t aware that something exists, then, of course, your chances of selling it are limited.
Today, we’re going to take a look at three different ways of letting your customers know you have a great new product up for grabs. They are simple techniques, which shouldn’t cost you much in terms of budget, but will get the right message out there. Take a look and let us know what you think.
Early bird discounts: If you have a large stock of new product, then it’s important to start shifting units as soon as possible. Your stock is a money drain, and the first few weeks of a launch are the best time to create a buzz about it. If you can’t start selling fast, then you run the risk of losing out on the opportunity. That buzz might fade over time, you could be left with a lot of inventory on your hands.
So, one thing to do is to provide your loyal customers with an early bird discount. You can even do this before launch if you want to build a little extra buzz. Let them know that if they buy early, they are guaranteed to become the first to experience what you have to offer, and for the best possible price.
Send them a card: So, let’s get down to how you can approach letting your customer about your new product. If you already send them a monthly newsletter, then it might be worth doing something different. Be a bit clever about when you send it. For example, if you’re planning to catch the festive shopping market, you could try using corporate Christmas ecards. They are cheap, stand out from the average email, and might boost your initial sales throughout the festive period.
Or, you could send them a special invitation by post. This is a little more expensive than going down the electronic route, but might be more useful for a more luxurious product. Think about giving them a unique code that only they can use. Make your offer a little mysterious to create intrigue. But, the main thing is to get them back to your website and make a sale. Get your message right, and you could end up with a big win.
Hold an event: Your third option is to hold an event. You could do this a week or so before you launch your new line or even use it to launch. Get in touch with your friends and family and invite them all, and also send invitations to your customers.
Provide a few snacks and nibbles, and hold a raffle to give away one of your new products to a lucky winner. And, while everyone is watching, give them a demo of your new product and show them how much it will change or improve their lives. Don’t forget to take pre-orders, though, and to publicize the event in the local press.
Photo by Tatiana Niño
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