If you are about to venture into the world of start up companies then we congratulate you for being so bold. We admire those who want to set out into the world and put their own mark on it. But, we do have a few words of warning. The business world is as competitive as you have heard and you need to put your company on the map as soon as you can. But we can help you do that. Just follow this guide and we guarantee you will be one of the few that makes with a startup business.
Step 1: Build Up Your Profile
Your first step is to make sure that people know about you, not your company. We will get to that part later. To do this set up accounts on all the big social networks such as Facebook, Twitter and Instagram. You may already be using these in your personal life, but ideally you want brand new accounts. At a later stage you want to be able to use these for purely business and not have any personal messages on them. After you have set these up you can use them to build a business profile. Start by Tweeting and retweeting about key issues in your chosen industry or sector. For instance, if you are going to start a business with writing movie news, tweet about the developments in this industry.
Step 2: Design An Incredible Website
Your next job is to set up a website. Again, you may already have a website or blog running online. However, unless you are comfortable with a total redesign, we suggest you start fresh. We also recommend that you do not use the same email you used to set up the first. Otherwise visitors to your business site will be able to locate your personal blog. You want your website to be stylish and attractive as well as open and accessible. Try different design types until you find the one that suits your business the best.
Step 3: Use SEO
Now you have an online following and a website by which they can find you. After that, you need to make sure that other people who are not following you on twitter can find you as well. You want to ensure that those looking for the service or product that you are providing can find your site with a keyword or phrase. To do this, you need to use search engine optimization. You can do this yourself but most people find better results if they hire a company to do it for them.
Step 4: Attend A Trade Show
Finally, you are fresh on the market and you want to attract attention. You may even be thinking about gaining investment to expand a potential idea. If that is the case you need to attend a trade show. The key to this is to make your business look as though it is already successful. Do this by making a killer stall that looks presentable. For instance, your posters and displays should be protected and durable. You could buy some Filmsource transparency film to ensure that this is the case. You may also want to think about investing in personalized merchandise to hand out to potential investors.
Once you have completed these steps, you will already be on the path to success. As a new business owner there will be tough times ahead. But, if you are determined and passionate you can climb the ladder to the top.
Photo by Simon Hattinga Verschure
Mia Guerra
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