There are many challenges to setting up a business. There is financing, ideas, workspaces, technology, licenses, and so on and so forth, to contemplate. None of these, however, will be the biggest obstacle you face should you be thinking about setting up your company. It will be you. Even if we have a stellar idea and a finance plan to make it a reality, many people still find it difficult to take the plunge, for reasons that are only human. Let’s move past them.
Remember: You’re Only Human
People are much more complex than we realize, and unfortunately, you are one of those humans. Every single person on the planet has insecurities; the real test of a person is not whether they have them or not, but whether they’re held back by them. If there’s a voice inside of you whispering “you can’t do this,” then you should treat it only as a cruel joke that your mind is playing on you. If you’re really struggling with your negative inner monologue, then you can train yourself to think positive and silence the naysayer once and for all.
Emphasize What You’re Good At
Our brains will tell us that we can’t do something; the facts will say that there are some specific skills that we don’t (yet) have. But being a success in business isn’t dependent on being able to do everything. If it were, there would be no entrepreneurs; nobody can do everything. Instead of focusing on what you can’t do, emphasize what you can do. As Steve Voudouris says, “believe in your own abilities. That’s what drives success.” You’ll have a lot of qualities that will help you get to where you want to be. For everything else, you can learn those skills or outsource them all together. You don’t have to be an expert in anything to start a business.
Ditch the Naysayers
There will, unfortunately, be people around you who are negative about your dream of starting a company. It says more about them than it says about you. You can either choose to ignore these people or cut them out of your life altogether if possible. As Jim Rohn says, you are the average of the five people you spend the most time with. If you are hanging around people who think small and don’t believe in success, then you can do better.
Embrace the Fear
If there weren’t an element of fear attached to starting a business, if there were no risk, then everybody would be doing it. You’re going to feel fear. Fear of failure, fear of not living up to your image of yourself. Instead of letting this cripple you, embrace it. You can do great things with fear at your side; use it as the villain that pushes you to do more.
Contemplate the Alternative
Finally, think about this. You have two futures. In one future, you played it safe. You didn’t start a business, and you never knew what might have come from it. In the other future, you took a chance and tried to create something of your own. Whether you succeed or fail isn’t important: it’s that you threw yourself into the unknown that counts.
Mia Guerra
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