Those little messages that find their way into client and customer inboxes are crucial for growing your business. That’s why you must get them right. They should be professional, relevant, and not annoying. Here are the crucial tips to succeed at email marketing.
Don’t Get Spammy
If you view story in your junk email, you will see some weird stuff: People offering you millions of dollars, offering to get you on the first page of Google, or perhaps offering you undying love. These emails are the complete opposite of what you’re trying to achieve.
You need to be careful not to look even just a little bit spammy because the second you do, you could lose a customer for life. You should never attempt to fill up inboxes with your company email. This tip is a core component of many of the other tips so try to keep it in mind.
Develop An Email List Of Potential Customers
It’s important to get the email addresses of visitors to your company site. The problem is that nobody is going to give it up theirs for free. You need to offer something in exchange, such as a free eBook or a $5 off voucher.
Use The 3,7,7 Follow Up Formula
If you haven’t heard back from a customer or client, then be patient. We recommend waiting three days to follow up. If there is no response, then wait another seven days before sending another email. The recipient could be out of the office for personal reasons or a vacation. You don’t want them to return to a inbox stuffed with your emails. If you still don’t receive a reply then wait an additional seven days before sending your final email. If you don’t get a response to this message within 24 hours then you probably never will.
Source A Good Copywriter
You want your emails to sound professional and contain subtle sales pitches and calls to action. You may be in the habit of composing these emails yourself or having one of your staff do it. However, to take things to the next level, you may want to hire a professional copywriter.
Once you have hired one, you will need to teach them about your brand, your business niche, and the exact kinds of products and services that you offer.
Never Send Emails From Your Personal Account
This one is pretty obvious, but a lot of people still make it. An email from firstname.lastname@example.org looks spammy. In fact, the recipient’s junk email is probably filled with a host of similar generic email addresses. Many of them end in Hotmail, Gmail, and Yahoo. Make sure you always use your company email when sending messages.
Imagine how many emails the typical person gets every week. If you want yours to stand out, you need to do them the right way. Make sure you consider these tips as you embark on your next email marketing campaign.
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