There are a few services always in demand, and it’s fair to say that any kind of landscaper and exterior renovator will always have a market as long as there are homeowners, property developers, and business properties. But if you want to take your business to the next level, you might want to focus on those who aren’t being served by your average landscaper. You might want to find a niche.
Kid-friendly. Families with children, schools, pre-schools, and other child-centric services often provide an open play area for those children. They want to make sure it’s not only aesthetically pleasing, they want a child-friendly play area or garden. Most landscapers don’t even consider that, but it could make you a popular choice amongst young families and places of education and childcare, which can be a particularly lucrative market.
Driveway work. A lot of landscapers keep their services reserved to the garden and the curb appeal of the home. But many customers have much more practical needs. Businesses and private owners alike need driveways and though it takes a separate set of skills, including them in your services could vastly broaden your earning potential. Driveway work includes learning to work with materials like block paving, gravel, and tools like tip truck hire to deal with the more thorough digging and material moving involved. As well as building driveways, you can add another revenue stream with driveway repair, as well.
Mobility landscaping. We have come a long way in terms of making the home and the workplace a lot more accessible. Many of those who need accessible features to their living space can receive grants to help cover the costs, which means more people are able to afford mobility landscaping services than ever before. The same goes for businesses, who are legally obligated to make changes to the workplace to make it more accessible to any employees with a disability. You could extend your services to making gardens, exterior areas, and entrances wheelchair friendly, for instance.
A garden to live in. The line between landscaper and builder can blur from time to time, and you might have a construction license from some past work. If that’s the case, then you could stand to make a lot of money by riding on the recent (and growing trend) of outbuildings in the garden. A lot more people are building granny flats and summerhouses. With the right prefabricated material suppliers, you could offer new builds, adding a whole new revenue stream to your regular landscaping services. Of course, don’t try taking on this niche unless you have or are willing to become licensed to build them.
A niche provides you with a unique spot in your market making you much more appealing and suited to a particular demographic. Most private owners, investors, and business people don’t just want to hear the “best landscaper in the area” spiel again. They want someone with the solution to their specific need. That could be you if you’re willing to find your niche.
Photo by Annie Spratt
Mia Guerra
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