Advertising is a crucial part of every business. It’s the primary way that you make people aware of your company. If you don’t advertise, it will be tough to increase your customer base. However, isn’t advertising really expensive? It depends on what you choose and these three cheap ways to advertise your business are ideal for wise frugal souls like you and me…
You may think that stickers are things children collect, or dentists give you because you’ve been brave, but you’re wrong… They’re also a super clever way to market your business. With custom sticker printing, you can get many things done. You could print out bumper stickers that advertise your business and have all your employees stick them on their cars. Hand them out to some family and friends too, for extra coverage. It’s even possible to get some stickers printed off that you can then put on a mug or coaster. All you need to do is come up with a design that’s perfect for your business. Of course, the brand logo must be on there, along with your name. I also recommend you have a little tagline on there too. This can tell people a little bit about your business, and get them eager to know more.
Google Adwords is an affordable way for small businesses to advertise on Google. It works by allowing you to bid for certain keywords. Naturally, only bid for ones that are relevant to your business. Think about your company, then think about what people might search for to find a business like yours. For example, ‘accountancy’ or ‘accountant’ are keywords for someone starting an accountancy business. Bid on these keywords and find your business website advertised at the top of the search results. It means more people are likely to see your website, and your business gets a lot more exposure. Regarding online advertising, Google Adwords is one of the cheapest ways you can do it. And, it’s extremely effective and helps your company become more visible to your target market.
In this day and age, it pays to be able to create videos for your business. Create some interesting videos and upload them to YouTube. This can be a great way of advertising your company, for very little money. These videos could be promotional and act almost like your typical TV ads. But, you can also make some that are a little bit more in-depth and take people behind the scenes of your business. It would also be good to create tips and tricks videos to help the public. People will always be looking for ‘how to’ guides on YouTube. I’m sure your business can think of some tips that are relevant to your line of work. By being on YouTube, your company has the potential to be seen by millions. Plus, if your channel starts doing well, you could end up making some extra money through ad revenue on your videos.
Don’t be fooled into thinking that advertising is a costly venture. All three of these ideas can promote your business without breaking the bank.
Photo by Laura Lee Moreau