So, you have just launched a new product. Before launching your product you did lots of research into who you target market is, so you know who to aim the product at. But, what you don’t know are all the best ways to promote your new product.
Product promotion can be tricky, especially when you are a small business owner and don’t have unlimited funds to fall back on. Finding ways to spread the word about your new product might sound easy enough, but it can be a challenge. To help you successfully market your new product, we have put together some tips below, that you should find useful.
Use Social Media
When money is limited, social media is one of the best resources for promoting your new product. Sites like Facebook, Twitter, and Instagram are all ideal for using to advertise. The best things about these sites is they are free and allow you to promote your product to hundreds of people at once.
Using social media to promote your new product is ideal as it allows you to reach out to a lot of people at once. Plus, on sites like Facebook and Twitter people can choose to share your posts; increasing your audience.
Give Out Samples
If your product is something you can create samples of, like a cosmetic product or food, create samples and give them out. Giving people the chance to try your delicious sliders or home-made ice cream before they buy is a fantastic way to get your new product being talked about.
The best form of marketing is word-of-mouth marketing, and the more people who know about your product, the better. Everyone loves getting something free, and because of that, they will tell their friends about it.
Give Out Promotional Items
If your product isn’t something you can give samples out of, the best thing to do is give out promotional items. Things like pencils or pens are ideal for using as a promotional product to increase interest in your new product.
Ideally, you should aim to choose a promotional product that links to your new product in some way. Then, once you have had your personalized promotional products made, the next step is to give them out.
Hold a Product Event
To promote your new product, organize a product event. The event could include talks on your new product, and could also give potential customers the chance to try the product out.
To help promote your new product, you could also use the product event to give out samples or promotional materials. As well as giving out samples and promotional items, you could also include some information on your product. Things like what inspired the product, what it is for, who it is aimed at, etc. is all important information to include.
As a small business owner, promoting your new product can be tricky. When funds are limited, it can be hard to find ways to get your product out there. However, there are plenty of options available to you, all you have to do is think outside the box.
Photo by Alex Jones
Mia Guerra
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