What To Keep In Mind When Designing Your Customer’s User Experience

Is Your Business Ready for an Office-Chispa MagazineIt’s a software term that’s applying more and more to the world of business. Mainly because the world of business is creeping more and more into the territory of software. The user experience, it’s how a customer sees and interacts with your business, your products and services all through the wonder of online. 

Platform
One of the things you need to put a high degree of focus is the platform in which your digital user experience is going to be used. This includes websites, and it also includes the growing amount of mobile and tablet users. It even includes software used in store, for example, self-checkout system or interactive inventories. Make sure you adapt your services to the platform. Don’t just try to stuff your existing experiences onto different ones.

Security
People are wary of business when it doesn’t involve a face-to-face meeting. This is particularly true of user experiences in the digital world. They need to know that interacting with you is a safe bet. That means you need to make sure it is. Identity authentication is key to building that trust with returning customers. If you do it well, it can become a marketable feature in its own right.

Ease-of-use
Part of fitting your user experience onto any platform is guaranteeing ease of use. Keeping designs simple and interactive is a huge part of making a service that’s satisfying to use. Poorly designed sites and apps are a lot more likely to confuse customers with links that lead to unexpected places. Your design not only needs to carry out a function, it needs to communicate what that function is well before the user interacts with it.

Clarity
Ease-of-use is about clarity of design in a lot of ways. But, clarity also goes to how the customer understands your business. Particularly in the business to consumer environment, you need to be able to see yourself from the customers’ eyes. Demonstrating your value from their point of view is the best way to do that. Avoid using too much jargon or technical speak, at least on the superficial levels of your user experience.

Brand
Visual design should incorporate the platform you use and making it easy to use. But, it should also ooze with your branding. It should have a unified style that fits to build a recognizable image of your company. This is where it’s a good idea to pair the skills of a visual designer with your software and website designers. Make sure your customer not only has memorable experience, but a name on their mind alongside it.

The customer comes first in customer experience, to no surprise. They need to be able to access and trust it with ease. They also need to understand it and be able to interact with it. Once you have all these nailed down, you’re off to a good start.

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Milo Senalle

Milo Senalle

Managing Editor at Chispa Magazine
As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.

Milo Senalle

As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.