There can be few things as liberating for a woman than starting her own business. The rise of the mompreneur has shown the world that there really is no limit to the creativity, resourcefulness, organizational skill, productivity and ingenuity of the modern woman. The deck, however, is unmistakably stacked against small, independent businesses. In today’s extremely competitive marketplace, the savvy mompreneur understands that she needs every square inch of inside track available to her in order to stand out from her competitors and keep those lucrative customers and clients coming back to them again and again.
There are few things as important to the survival of your business than strong branding. Your brand is what differentiates you from the other businesses out there and lends your business a sense of personality and character which will help to engender customer loyalty. Here are some easy ways of making sure that your brand is as strong as it can possibly be…
Know your niche. The most important thing to remember when crafting your brand is to know your target market and find a niche that is under serviced by your industry. That niche will go a long way to determining your USP. One of the ways in which many new businesses flounder is their inability to stand out in a crowded market, and knowing your niche will enable you to do just that. For example, Tasty Brand founders Shanan Swanson and Liana Weintraub founded their business on the lack of good quality organic children’s foods on the market. Within a year, Tasty brand became a 7 figure enterprise.
Content marketing. Content marketing is among the easiest ways to build a strong sense of identity into your brand. Not only that, creating your own content can be a wonderful creative outlet for you and a great way to have fun with your business. There are so many means through which you can give your business a voice while giving your customers that all important something for nothing. Using blog posts, videos and podcasts to connect with your target market is an absolutely essential component of a string brand. It can even boost your search engine visibility, making you easier for new customers to find!
Branded materials. As with content marketing, there are many fun opportunities to grow your brand using branded materials. Everyone likes a freebie and branded materials can be a superb way to make sure that your brand’s name and logo sticks out in people’s minds above all others. You can go classy with professional audio CDs from Nationwide Disc or you can lean on those old classics like mugs, pens, t-shirts and baseball caps. Your only limit is your imagination. Give these out at trade fairs for extra exposure.
Create a community. There’s no excuse for today’s social media savvy generation of entrepreneurs not to embrace the power of social media to take your loyal customers and brand advocates and turn them into a community. You may be surprised at just how much currency there is in encouraging your customers to interact with each other. You can also use your social media presence as a way to create exclusive offers and rewards for those who follow your brand’s exploits. Promotional codes and special offers are a great way to provide incentives for your customers to share your brand with their friends, family and colleagues.
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