You would think having the experience of mommahood behind you would make decision making easier, but it is one of those entrepreneurial burdens that never gets easier. Tough decisions will always weigh heavy on your mind, especially when you realize that the biggest opportunities often come disguised as the toughest decisions. However, if you want to make your little business a success then you need to get used to buckling up and biting the bullet.
From the moment you step into your mompreneur shoes until the day you decide to retire, you’re going to be faced with a thousand decisions. Some of these will be pretty small and the butterfly effect will only have the slightest influence on your and your business. But there are some that will have a huge impact on what you are doing.
To help you spot these ahead of time, we’ve pulled together a list of the big decisions you’ll need to tackle head-on.
Turning Your Dream Into Reality
No decision will affect you, your life or all the other decisions that will follow more than deciding whether or not you should turn your middle-of-the-night idea into a business. This is because launching a business is not for the faint-hearted. There will be sacrifices, long days and longer nights, the loss of your full-time income or scaling back your lifestyle in order to turn dreams into realities. Of course, it may be less about whether to run with your idea and more about deciding on which idea to run with.
To Expand Or Stay As You Are
Another huge decision you need to weigh up is whether or not you keep your business small enough to manage yourself, or take the risk of expanding, growing and see how far you can push your idea. It’s one of the hardest temptations to ignore. That idea of growing into something huge, seeing your revenue stream triple and the chance to explore new avenues is just too exciting. But it will mean letting goes of your grip on the day-to-day activities a touch and stepping into the unknown. It’s not a decision to be taken lightly. If you decide to expand—whether that means hiring new employees, applying for more funding from TwinFold Capital, increasing product selection or partnering with another business—making sure you grow wisely will be paramount.
Packing It All In, Forever
If we were to dress it up in a bunch of optimism, we would say running your own business requires some serious tenacity and hard work, most of which won’t pay off for months, years and maybe decades. That can make you think what is the point and want to give up. We’re talking financial struggles, a loss of enthusiasm, disappointing results, and so much more. If you’re in this moment right now, don’t despair; every single entrepreneur has had to battle these thoughts. Sure, giving up may be the best—or only—call you can make. But if you can dig deep, find the persistence to carry on and summon the strength to continue, it might just be worth it in the long run.
Photo by Marten Bjork