Many businesses begin life as the brainchild of a creative female entrepreneur, as you may well know if you’re currently running a successful small or medium-sized business organization. If so, one of your essential tasks, besides juggling the demands of your business with home or family life, is building great networks, both technical and social. As you go about choosing your networking models remember that you need them to:
- Manage your precious business data
- Bring in new and repeat business
- Build new professional relationships
- Identify and learn about possible new business strategies
- Monitor and assess competitors
Get the right data program in place. On the technical side, a MooseFS Distributed File System program is a very effective way of dealing with your data management issues. A high-performing system that is safe, reliable, and fault-tolerant, it is also eminently scalable–so should your small business grow into an empire overnight, your data management program will cope, and cope easily.
Behind the single virtual storage disk you will see on the screen, lie a number of physical commodity servers over which your data is distributed. This straightforward file system has a basic hierarchical structure, so it will present you with files and folders as well as special files, for example, and it works with all applications that require a standard file system.
Connect with the right people. When it comes to building new professional relationships and bringing in new and repeat business, there are opportunities to use social media to good advantage, depending on the nature of your profession. You can publicize your brand internationally using sites such as Facebook, Twitter or LinkedIn, and LinkedIn in particular is a great way to make new connections with people or organizations interested in your line of work. You can also seek out individuals and companies who might be well placed to bring you business, or who might be of benefit to you as you are setting up or growing yours.
Don’t neglect the impact of your local area, however, as sometimes potential clients like to do business with an organization in their immediate neighborhood. Where there are opportunities to meet and greet people who could turn into potential customers, take them. That means attending trade shows or expos, either for members of the public or for those traders operating within the same business environment.
It’s also a good idea to use face-to-face as well as virtual arenas to keep an eye on how your competitors are faring, and whether they are using business techniques and strategies that might be beneficial to your own enterprise. After all, your online competitors are likely to be monitoring how your business is developing so checking their business performance against your own is a useful way to chart your progress. Google Trends, Google Alerts and SpyFu are useful resources for conducting research into business competitor trends and strategies.
Kitchen table businesses. Finally, bear in mind that across the globe there is a growing body of ‘homepreneurs’ or home-based business owners, contributing to the local economy. Networking is key to help these small businesses flourish and grow.
Photo by Johnson Wang