Bobbi Brown Cosmetics is launching their new beauty counter this week at Macy’s in the Perimeter Mall. In celebration of the opening, Atlantans can book a complimentary, customized makeup lesson of their choice with Bobbi Brown Beauty Team Artist, John Hernandez. Before he and his team get busy teaching season techniques to hundreds, Hernandez shared some one-on-one time with Chispa Magazine, along with encouragement and his personal tips.
Of the 12 years you’ve been at Bobbi Brown, what has been your greatest accomplishment? I love that I have been able to travel to different countries representing the brand, training artists and echoing Bobbi’s philosophy, “makeup is a way for a woman to look and feel like herself, only prettier and more confident.” I am honored to be part of our new counter opening at Macy’s in the Perimeter Mall, in my home city of Atlanta. The new counter is a beautiful space in a high-traffic mall and I look forward to helping the team excel here.
What’s your definition of natural beauty? I define natural beauty the way that Bobbi does—a woman who feels confident in her own skin and knows what makeup to wear to enhance her best features.
For someone who is new to makeup, what tips would you give them on enhancing their natural beauty? I would start with the right skincare regimen, as hydration is the key to healthy-looking skin, and great makeup starts with great skin. Bobbi always says to hydrate from the inside out and drink plenty of water. For gorgeous, glowing skin, apply a lightweight hydrating cream first and then layer a richer balm on top of it.
Besides makeup artistry, do you have any other passions? I love to travel, especially to warm weather locations with a beach.
Chispa knows that Bobbi is involved in every aspect of the company. How are you able to contribute to the formulation of the products? I mainly work in the field, which means I spend a lot of time with clients and other makeup artists, so I bring their suggestions and feedback to the product development team and sometimes even to Bobbi herself.
For you, how much makeup is too much makeup? Bobbi always says that makeup is about options, not rules. I echo her belief that every woman is different and makeup should make them feel pretty—that could be a pop of color on the cheeks, a dramatic eye or bold lips.
Makeup trends constantly change. How do you manage to stay updated and on top of such changes? Or…do you dictate the changes? If so, do tell. I love working for Bobbi because we truly believe that makeup is all about enhancing a woman’s natural beauty. When I work with clients, I focus on recreating looks they might be interested in or have seen in a magazine that play up and work well with their features. I want women to look and feel like the best version of themselves and as an artist, I love helping them become their own makeup artist.
An amazing complimentary and customizable service that we offer at counter is our Makeup Lessons, aimed at teaching a woman how to be her own makeup artist and skincare expert. We offer the broadest range of makeup lessons in the industry with 10 Makeup Lessons—from a quick 5-minute routine to a special occasion 45-minute application. The Makeup Lessons can be catered to each individual woman’s needs, lifestyle, and skill level. Every Makeup Lesson concludes with the creation of a personalized Face Chart to help a woman recreate her new look at home. Also available are easy-to-follow tutorial videos and illustrated step-by-step makeup routines online at bobbibrowncosmetics.com.
What Bobbi Brown product best represents you? That would be Bobbi’s original serum, Intensive Skin Supplement, as it helps diminish the appearance of fine lines, clarifies and brightens the complexion and protects the skin from environmental stressors.
In your current role, what challenges do you encounter most often when working with colleagues, as well as clients? Sometimes women get stuck in a beauty rut, wearing the same makeup for too long because it’s comfortable. I always tell my clients and colleagues to keep an open mind with beauty as the industry is constantly evolving. That’s another reason why it’s so important to have a handle on the products that work best for you, season to season, and fit with your lifestyle.
So, what’s next? Your own cosmetics line? If so, what would you call it and what would be the philosophy behind it? My role at Bobbi has been very fulfilling for me, I feel lucky to love where I’m at and what I do for the brand. One of my favorite parts of my job is traveling and educating my teams on Bobbi’s philosophy and her inspirations on new products, and I can’t imagine giving that up.
Tanasia Kenney
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