Priced under $400, whether for the bride or bridesmaids, ASOS beautiful collection features a dress for every girl and every venue. The Capsule Collection looks back to the 30s inspired slip dresses in an array of pearly tones in satin fabrics. Structure creates a demure vision in tulle and puddle train skirts are paired with lace tops. Cape detailed jumpsuits create an alternative for wedding dressing whilst 3D ivory lace adorns classic dresses to be worn by every girl to every venue.
“We decided to think about what our 20-something girl really wants for her wedding, whether it’s as a bride or bridesmaid. Vintage, micro, classic, church, stately home, low key or something more alternative, there’s something for everyone, “says Leandra O’Sullivan, Head of Design, Womenswear at ASOS. “We’re loving the idea of bridal jumpsuits for that cooler girl to pretty girly lace-waisted midis and 3D ivory lace fishtail for a decadent vibe. A co-ord is a great alternative to a wedding dress, it can be young fun and girly with a tulle skirt mixed back with an embellished top or it can be more demur and sophisticated with a puddle train skirt and a lace top,” she continues.
The one stop shop for millennials globally, and as Business of Fashion reported, the trend for affordable bridal for a younger generation is growing, ASOS is firmly positioned to lead this charge. For more of Fashion + Style, order your copy of The Summer Issue here.
Mia Guerra
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