Top Four Reasons Your Website Is Missing Your Targets

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Four Reasons Your Website Is Missing Your Targets_Chispa Magazine
Is your website working hard enough for your business? Whatever line of work you are in if you aren’t maximizing your online presence, you are missing out on valuable sales. Here are the top five reasons why many business websites falter and don’t make enough of their web-based opportunities.

You Don’t Understand the Power of the Web
Even if the majority of your business is done offline and in the real world, you are still missing out on many great opportunities. Let’s say you are a tiling company who relies on walk-in customers. Although you might not make sales online, you can increase the amount of clients that come through your doors. How? By starting a useful blog that people can easily find online, you will slowly become an authority in your industry. If you are already the go-to source for information, there’s more of a likelihood of you becoming a go-to source for buying. Stop procrastinating and get started today.

Nobody Can Find You
Of course, if no one can find you when looking for info or help, then things won’t get better for you. Search is so important to business because the vast majority of people will research before buying. You have to make it onto page one of the most popular search engines to stand a chance of being found. If you are unsure of how to do this, you should consider hiring an SEO company. Services offered by the likes of WME can help you climb the rankings and get found for the search topics your potential customers find useful. It’s a long process, but you should start seeing results after a few months.

Your Website Doesn’t Work Well
If you have put in a lot of work creating a useful blog and investing in SEO, you have to be sure your website works properly. If it is ugly, dated and clunky, people will be turned off and just look elsewhere. Be sure to make regular audits on your website’s performance to increase the likelihood of people sticking around and buying. Use Google Analytics and Webmaster Tools to identify any problem areas. You could also consider hiring a UX designer to make sure your website is flowing well.

Your Copy Doesn’t Sell
If your web pages are full to the brim with pictures of products accompanied by boring and dull descriptions, then you can’t be too surprised if you aren’t making sales. Make sure that all copy is sparkling and engaging—don’t describe what the products do, tell the customers how it can help them. It’s a simple technique that helps the customer imagine their lives with that product. Because you are selling in an online environment, it’s impossible for your clients to feel and look at products up close as they would in a store. The words that you use have to make up for those missing emotions and inspire them to make a purchase.

Photo by Jay Wennington

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Mavian Arocha-Rowe

Mavian Arocha-Rowe

Editor-in-Chief at Chispa Magazine
Mavian Arocha-Rowe is known as an asset to the business and communications industry and is motivating and advocating “your authenticity should be your strategy,” for all women, regardless of their season and roles. For the past 20 years she has directed magazines, plus multiple art and marketing departments as creative director and brand manager. What supersedes all of her great career moves is her role as wife and mother living in Atlanta. Challenging herself to discover and bravely pursue the calling for her life, Arocha-Rowe helps other women discover and pursue their life’s assignment. She is a passionate, and loud-laughing speaker on the topic of purposefully redeemed, and mentors young women so they can exercise a mind that is doctrinally pure, along with a heart that beats toward sanctification. She will almost never turn down Marlow’s Tavern double-tavern cheeseburger, a cooking-demonstration from Leaning Ladder, or any opportunity to head to Miami to spend time with family.
Mavian Arocha-Rowe

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Mavian Arocha-Rowe

Mavian Arocha-Rowe is known as an asset to the business and communications industry and is motivating and advocating “your authenticity should be your strategy,” for all women, regardless of their season and roles. For the past 20 years she has directed magazines, plus multiple art and marketing departments as creative director and brand manager. What supersedes all of her great career moves is her role as wife and mother living in Atlanta. Challenging herself to discover and bravely pursue the calling for her life, Arocha-Rowe helps other women discover and pursue their life’s assignment. She is a passionate, and loud-laughing speaker on the topic of purposefully redeemed, and mentors young women so they can exercise a mind that is doctrinally pure, along with a heart that beats toward sanctification. She will almost never turn down Marlow’s Tavern double-tavern cheeseburger, a cooking-demonstration from Leaning Ladder, or any opportunity to head to Miami to spend time with family.