The Beginner’s Guide To Marketing A Local Business

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Why SEO Is Important For Your Business Website-Chispa MagazineIf you own a local business, you might find it hard to get customers. It’s possible you’re not marketing your business properly, and people don’t know it exists. Reason enough for us to provide you with a guide on how to market a local business. Ready?

An Exhibition
There are few better ways to market a local business than by attending an exhibition. Business exhibitions are set up for companies to promote and market their business to their target market. The key to exhibition success is finding the perfect one to attend. It wouldn’t make sense for you to travel across the country and attend a massive exhibition. You’re focussing on a local market, so you want to find a local exhibition. See if there are any exhibition coming up in your local area and try and get yourself in there.

Once you’ve found an exhibition, you need to plan how things will go. Set up an attention seeking stand that people won’t be able to resist. Bring along some of your top products and show them to people at the exhibition. You’ll find this is a great way of making sure your business is known by a local audience.

Your Website
You should already know that a website is important for your business. In fact, if you don’t have a website, your business is already far behind its competitors. A website provides you with a great platform to market your business online. I know what you’re thinking. You’re wondering why your business should market online if you’re targeting a local audience. And, yes, a website will allow your business to reach a much wider market. But, I’m going to tell you how you can use one to target your local audience, online.

It’s simple, what you need to focus on is the SEO of your website. More specifically, you want to turn your attention to local SEO. Search engines have a thing called local search results. These are results that display local businesses or places when someone searches for something. You want to get your business near the top of the local search results. Any decent web marketing agency can help you improve your site’s local SEO and get your business bumped up the local search rankings. It’s a very easy way to market your small business to a local market.

Posters + Billboards
Another great local marketing technique revolves around print media. Namely, creating posters and billboard adverts. A poster is great because you can get it put up in all sorts of places. You can hang posters in shop windows so passers-by will see. Some coffee shops have a little noticeboard for local businesses to pin posters. You could even try and put one in a bus stop.

Obviously, billboards are great because they’re huge and in good locations. They’re always situated in places where people will see them. So, you can get your business advert seen by lots of local people.

Follow these three tips to gain marketing success for your local business. In doing so, you’ll soon see more customers in a short space of time.

Photo by Negative Space

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Milo Senalle

Milo Senalle

Managing Editor at Chispa Magazine
As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.

Milo Senalle

As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.