Seven Reasons Why Facebook Marketing Works For Any Business

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Seven Reasons Why Facebook Marketing Works For Any Business-Chispa MagazineFacebook is still leading the social network movement. It boasts just over one billion active users each month, with more users signing up to the platform each day. Most people use Facebook to communicate online with their friends and family.But, the social network is also a popular way of promoting a brand online. Facebook offers businesses the opportunity to set up a free page that people can like. What’s also interesting is that it’s possible to pay for targeted advertising. So, why does it work well for practically any type of business? Here are seven reasons why Facebook has fast become the top online advertising choice:

  1. It’s easier to target an audience than with Google AdWords.

There’s no denying that one of Facebook’s biggest advertising competitors is Google AdWords. The search engine lets people run campaigns based on keywords and phrases. But, there’s no simple way for advertisers to target other demographics. Facebook lets advertisers drill down by age group, gender, location, and interests.

  1. Most people use Facebook more often than Google.

Another positive point for Facebook advertising versus Google is usage. Sure, people will search for stuff online each day using the search engine. The thing is; more people use Facebook each day than they do Google. There’s no denying that one can enjoy better value for money with Facebook advertising.

  1. You can customize Facebook ad campaigns to your needs.

The advertising tools that Facebook offers are just as powerful as its competitors. It doesn’t matter if you run your campaigns yourself, or you use The Social Savior. They can get set up with ease and customized during each campaign.

  1. Facebook is brilliant for targeting mobile users.

It’s no secret that more of us are using smartphones and tablets to go online each day. Within the next five years, mobile browsing will soon overtake desktop. Facebook offers the perfect platform to target mobile users. Did you know that 934 million people use the social network on a mobile device each day?

  1. Advertising on Facebook is cheap.

We all know that it costs a small fortune to advertise in printed media. Sure, there are plenty of online advertising methods you can use. Some of them I’ve already mentioned, of course. But, Facebook tends to work out the cheapest based on the cost to reach 1,000 people.

  1. There are many ways to capture an audience on Facebook.

When you first create a campaign on Facebook, you can select from several choices. For example, you can get more people to like your Facebook page. You could even advertise a link to your website. Or you can promote some existing Facebook posts you’ve made to reach a wider audience.

  1. It’s easy to track campaign performance.

I don’t know about you, but one thing I dislike about some online ad services is campaign tracking. Or, perhaps I should say, the lack of user-friendliness of it. The good thing about Facebook is that it’s easy to check on the performance of your campaigns.

Photo by Chiara Pinna

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Milo Senalle

Milo Senalle

Managing Editor at Chispa Magazine
As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.

Milo Senalle

As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.