We are almost done with the first two months in 2016 and the industry is overflowing with different companies. This is good for the consumers. It means they have a wide range of choices when selecting products and services. It also encourages companies to offer better products and be more innovative. However, for the business owner it may prove to be a disadvantage because they will have a lot of competition on the market. The competition that is, for the most part, seeking out the same customers. Business owners know to find the success they need to attract the interest of both the consumer and the investor. Without this, it’s going to be difficult for a new business to get anywhere. That’s why you need to learn the best ways to make your business stand out in 2016… We’ve got some great ideas on how to do this that are guaranteed to help your company find success.
Charity Campaigns
If you want your new business to be successful, you do need to think about showing that you care more about making an overall impact that just about making profits. Essentially, you need to show consumers the human side of your company. It’s important they see the people behind your business and what they care about. You should do this by investing your time, money or both into a charity. There are plenty of fantastic ways to do this. You could set up a charity yourself to help a cause you care about with some of the profits of your company. That’s a great way to spin a positive reputation for your company. Or, you could help out with a pre-existing cause by throwing an event.
If you throw a charity event, you’ll have the advantage of gaining the attention of the press. Once you have the press interested in your company, you might find that word of your business spreads. It could even go viral. To ensure this happens, we recommend that you hire a press officer. They will be able to liaise with public relations and make sure you get the best spin on the story. Although, you may find that you attract the attention of the press purely with a marketing campaign for your business.
One final possibility is to give your customers a chance to donate to charity. This way, it is a global impact and not just about you. But, you will be helping others give to charity.
Attend A Tradeshow Or Exhibition
You may also want to consider attending a trade show or business exhibition. If you attend a tradeshow, you will have the chance to gain the interest of investors. Investors are a vital source because they can provide you with the funds to expand your business in different ways. For instance, you might be getting a new product ready to enter the market. Investors can ensure the best promotional campaign possible.
It’s a good idea to attend a specific exhibition or trade show related to your business industry. You might be starting a travel business this year. If that’s the case, you should attend the ITB 2016. There you will have the chance to rub elbows with some of the top people in the industry. You might be able to make contacts to further your company too. Or find the business partner to take your company to the next level.
Social Media
Social media isn’t just for messaging friends or family. It’s now used for a whole host of different reasons. But, one of the best possibilities of social media is the one that it provides to new businesses. Through social media, you can make sure your business shines through the competition. You can start by setting up profiles on all the major social networks. You should certainly be active on the main sites like Twitter and Facebook. But, you can also use sites you wouldn’t associate with business such as Instagram. Sharing images is the fastest growing form of marketing. Therefore, it makes sense to use sites related to this purpose. Don’t forget when sharing images, you should be doing everything that you can to further the campaign. This includes using hashtags as it has statistically been shown to increase shares.
Social media is a part of your brand and it can used to build up a company reputation. Similarly, it’s possible to use social media to make your company more unique. You can do this by ensuring you are running campaigns on social sites specifically for your target customer. You might be releasing content on your site, and you should be sharing this through social media. But, to get the content to go viral, it’s important that it is appealing. It should be specifically connected to your customer and your company.
Unique Marketing
Finally, you should look at unique forms of marketing for your business. Specifically, you should look at the latest concepts in a promotion. One of the growing forms of marketing is a live promotion. You can use live promotion on your site or again through social media to interact with customers. By doing this, you can separate yourself from competitors who may just be using Tweets.
Or, you could look into augmented reality for your business. Augmented reality is one of the most innovative concepts in marketing, and it’s very appealing to customers. You can use AR to give customers a unique and fresh experience through promotion. Using AR, you can connect the virtual world to reality in a way that has never been seen before. If you do this, you will certainly see increased interest from your customers in 2016.
Photo by Bethany Newman
Mia Guerra
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