When you have a new company, even the cutest food truck needs to get noticed as soon as possible. You want to create a big impression on the market and for it to last. Otherwise, it is easy to get lost in the waves of competition and for customers to lose interest. Keeping interest is all about how you market your company and the service or product that you are selling. You have to remind the consumer that out of all the competing companies, your business is the best option for them. And, here are some of the ways that you can do that.
Make It Personal
Too many businesses are forgetting to make their company seem human and open. But, you can use this to your advantage by making sure your company does just that. There are a number of ways you can do this from designing your website to be accessible to having a strong presence on social media. However, we think the best way to do this is by using corporate ecards. You can send these out to your customers when they make a purchase or just to say thank you for using your service. It is the perfect low key way of reminding them that your company cares.
Get Social
Using social media is more than a way to remind your customers that you are human. You can use it to increase interest and promote your business. You should have already been doing this before your company even hit the world market. But, if you have not started then take our advice. Build a rapport with your customers by setting up an account on all the big social networks and some of the smaller ones. You would be amazed how easily you can increase interest by doing this. For instance, follow some of the bigger companies in your industry on twitter. Then retweet them identifying them as the source. This way you can attract some of their customers and hopefully steal a few.
Utilize SEO
You may already have a company or business website up and running online. You certainly should if you hope to make an impression on the market. However, even if you have a website, it may not be getting the traffic that you would hope for. If that is the case, you are probably not using SEO. If you have never heard of search engine optimization, then you may want to contact a company that specializes in it. SEO is how to make a website noticable on a search engine results page. It is most likely how you found our blog in the first place.
Talk To Your Customers
We are not suggesting you call your customers up at home. But, every once in a while you should send an email survey or online questionnaire out to existing clients. This is a good way to remind them your company is there for them to use again and also check how you can improve business. You may find the best ideas on how to expand come from consumers, not colleagues.
Using these ideas, we guarantee you will attract customers and keep their interest for years.
Photo by Filip Šablatura
Mia Guerra
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