Generating publicity is a task that many people have no idea to confront. It requires some creative thinking and ingenuity. Here are five great ways to generate publicity for your business.
Latch Onto a Trend or News Story
In the digital age, there seems to be a new trend that spreads across the internet like wildfire every week. If you’re quick enough and clever enough, you can latch onto these trends and use them as a marketing technique. It’s all about getting in on the fun and making people notice your business. The same applies to light-hearted news stories. If you can improvise a quick and comedic joke to post online relating to a story that’s trending, it could help your business a great deal.
Become Better at Dealing with the Press
If you want publicity, you can be helped by the press. Yes, these days there are many other forms of media that don’t require conventional journalists. But, people still visit newspaper websites in huge numbers, and if you can get some coverage from them, it can only be positive. To get press coverage though, you have to become better at writing press releases and dealing with journalists generally. Be accommodating and give them a reason to take an interest in what your business is doing.
Hold a Big Event
Holding an event in the community is a great way to appeal directly to your core audience. This is something that only works for small businesses that operate in a local area though. Although it is possible for bigger companies to hold larger events but it’s more difficult because the audience will be spread out. You should put on the kind of event that is suitable for your audience. If you want to impress clients, you could host an evening of champagne and entertainment. You could even get some fireworks at wholesale and finish the event with a bang.
Aim for Viral Impact
These days, the power of viral marketing cannot be overstated. If you can do something that spreads around the internet, then more people than ever will be made aware of your brand. Your brand’s public profile will get a huge boost, and that kind of thing is priceless in the world of business. Videos are the best kind of content for a viral marketing campaign. And, the content has to catch people’s attention and give them a reason to share it and show it to all their friends.
Do Something Entirely New
If you can do something that has never been done before, then you will find more people taking an interest. Of course, that’s easier said than done though. Everyone wants to be original and do something new. But it takes time, money and a lot of hard work to actually make that happen though. So, what does it mean to make something new? It could be a new product that breaks new ground in your industry, or it could be a completely new way of marketing a product. That’s entirely up to you.
Photo by Carlos Muza
Milo Senalle
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