Digital marketing is kind of a ‘catch-all’ phrase for marketing online. It’s promoting your products and services, as well as their benefits, to consumers over the internet. Marketing online is done organically by providing consumers with content they can use and share, or by placing ads that compel people to interact, for example by visiting your website to enter a free giveaway or watching an informational video.
While it may seem intimidating to begin a new way of marketing, digital marketing is where it’s at. People spend a great deal of time on the internet, and they consume online content in three main ways: through emails, search engines, and social media.
Email Marketing
The first email went out in 1971, and companies have been using it ever since to communicate with their customers. Email marketing, when done correctly (you can hire a web marketing agency to help you), is a great way to keep in touch with your customers as well as to provide them with important information about your products, services, and promotions. If your business isn’t creating a contact list of customer email addresses already, you should begin one now.
Search Engine Marketing
Search engine marketing, or search engine optimization (SEO), determines how high your business ranks when someone searches for it in a search engine. Search engines like Google and Bing use complex algorithms to show the best results that match a user’s inquiry. For example, when someone searches for “good Mexican restaurants near me,” they get what the search engine deems the most relevant restaurants based on the keywords or phrases they entered.
If all of this sounds complicated, it is. A good SEO campaign has many facets that all need to be done correctly in order to be successful. Many business owners have little time for learning the ins and outs of SEO, and will hire an SEO expert to handle this digital marketing strategy.
Social Media Marketing
You must have heard of this one. While many people use social media as a way to keep in touch with family and friends, it’s become a very valuable marketing tool for businesses big and small. With so many people constantly checking in on social media, it makes sense to have a presence for your company there, too. In fact, many people will turn to social media first when they’re looking for something specific. Much like searching for something on Google or Bing, users can enter keywords into their social media platform of choice and find businesses who cater to their specific needs.
Using social media is easy. You simply post your thoughts, products, and other information that your followers may find entertaining or useful. Having said that, however, using social media as a marketing strategy requires time—time to post regularly and time to see results. Again, many business owners prefer to pass this job off to someone who knows what they’re doing and has the time to do it, rather than tackle the task themselves.
Digital marketing is marketing done online. It uses the same principles of traditional marketing except that it takes place on the internet. To be competitive these days, your business needs digital marketing to reach consumers where they live—online. Whether you use the strategies listed above yourself or you hire a digital marketing agency to do it for you, it’s important you do it now to ensure the growth and success of your business.
Milo Senalle
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