Three Marketing Resolutions to Make for the New Year

Marketing Plan-Chispa MagazineThe beginning of a new year is a time of change and renewal—of looking at the areas where there’s room for improvement and resolving to do better. Making resolutions on a personal level is great, but this is also an ideal time to change the way you do business, especially when it comes to marketing.

Here are three simple marketing tips to keep in mind as you enter the new year.

Don’t settle for the first thing you see. When you have a small marketing budget and you’re trying to be as efficient as possible, there’s often a strong temptation to rush into a marketing choice just to get it over with. But if you make snap judgments, you might be missing out on a better option. For instance, if you’re running a giveaway on your blog and want to create award-winning packaging for the prizes, don’t just grab the first marketing collateral design that shows up when you do a Google search. Take some time and make note of the variety of card-sized packaging available to you. You might find that a certain style complements your brand in a stronger way. Your marketing plan is only as good as the amount of time you invest into it.

Diversify, diversify, diversify. When preparing your marketing plan, it’s important not to put all of your eggs in one basket. Even if there’s one highly cost-effective technique that you know will give you the most success per dollar, things can change very rapidly (especially when it comes to online marketing). If your one tried-and-true marketing method suddenly stops being effective, your engagement will take a major nosedive. Conversely, diversifying your strategy gives you a safety net when the marketing landscape starts to fluctuate. Experiment with various different mediums at once: take out an ad in a local newspaper, promote a helpful branded graphic on Facebook, distribute a branded T-shirt design, or put on an event to generate buzz.

Be consistent. Diversity is important when it comes to marketing, but you also need to be consistent with the way your marketing is branded. Change things up too much, and your customer base will only get confused; they might even mistake you for an entirely different company. That doesn’t mean that every ad has to look exactly the same, but they should communicate the same values and personality. Identify what you want your brand to be: are you fun and approachable or authoritative and straightforward? Use copy, images and other branding that fits that voice. If anyone else handles any aspect of your marketing, make sure they’re on board with your vision.

The marketing landscape is in a constant state of flux, so it’s vital to look at how trends are changing and adapt accordingly. Be sure to explore other marketing tricks to help your business grow.

Photo by Bruno Cervera

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Milo Senalle

Milo Senalle

Managing Editor at Chispa Magazine
As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.

Milo Senalle

As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.