Small Business, Big Ideas: Going The Extra Mile To Impress Your Clients

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Seven Reasons Why Facebook Marketing Works For Any Business-Chispa MagazineIt doesn’t matter how far into your business adventure you are, every mompreneur should show ambition. This is especially true when it comes to handling customers; after all, it’s a fierce environment out there. Ignoring these responsibilities will ultimately end in disaster.

Besides, providing those personal touches to customer care is the one area where you can gain a huge advantage over the big companies. Not grabbing those opportunities would be a waste.

So what can you do to make an even bigger impression on your key clients?

Put Safety First
Above all else, customers need to trust your company. Maintaining quality throughout the production and selling processes is key. But, it’s equally vital to think about data protection.

Small companies can be an easy target. As such, taking the necessary steps to prevent fraud and breaches of security should be top of your agenda. In addition to protecting your customers, you’ll be protecting employees and your entire business. Just remember to combine this with CCTV and other measures to keep the physical workplaces safe too.

Sadly, we live in a world where just one security setback could potentially tarnish your reputation for years. Conversely, knowing they are safe both physically and virtually can put a client’s mind at ease. That’s a great start to keeping them happy.

Utilize Offers
With so much competition on the market, companies often run special promotions to recruit new customers. While there is no doubt this is a fantastic way to grow an audience, it does overlook one key ingredient: existing clients.

From the viewpoint of a loyal customer, there’s nothing worse than seeing new clients receive better treatment. Therefore, running loyalty card schemes and special promotions for them can generate a far better reaction. Meanwhile, giving away unsold products as competition prizes can help generate buzz too.

The combination of happiness and previous links to the company should give you a far better chance of increased long-term revenue. Of course, you should still offer deals to new customers too. However, remembering existing clients will make a world of difference.

Upgrade General Service
Clever marketing targeted to your key audience will gain interest. Meanwhile, great products will lead to customer satisfaction. Yet, it’s the client interaction that will truly strengthen your bond.

First and foremost, customer transactions should be smooth, safe, and accessible. Using NCR pos facilities will provide a far better experience for client and employee alike. Moreover, this advanced type of selling systems should make management and analysis easier. The general service shouldn’t end here, though. Investing in customer service staff training won’t only guarantee a friendlier service, it will additionally promote a level of consistency too.

Away from the transaction, networking events, and special VIP treatments can go a long way to winning over customers old and new. Perhaps most importantly, your support team should be easily contacted. Clients will often forgive errors if they are fixed quickly. Sadly, if you shirk those responsibilities, you could lose their custom forever.

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Mavian Arocha-Rowe

Mavian Arocha-Rowe

Editor-in-Chief at Chispa Magazine
Mavian Arocha-Rowe is known as an asset to the business and communications industry and is motivating and advocating “your authenticity should be your strategy,” for all women, regardless of their season and roles. For the past 20 years she has directed magazines, plus multiple art and marketing departments as creative director and brand manager. What supersedes all of her great career moves is her role as wife and mother living in Atlanta. Challenging herself to discover and bravely pursue the calling for her life, Arocha-Rowe helps other women discover and pursue their life’s assignment. She is a passionate, and loud-laughing speaker on the topic of purposefully redeemed, and mentors young women so they can exercise a mind that is doctrinally pure, along with a heart that beats toward sanctification. She will almost never turn down Marlow’s Tavern double-tavern cheeseburger, a cooking-demonstration from Leaning Ladder, or any opportunity to head to Miami to spend time with family.
Mavian Arocha-Rowe

Latest posts by Mavian Arocha-Rowe (see all)

Mavian Arocha-Rowe

Mavian Arocha-Rowe is known as an asset to the business and communications industry and is motivating and advocating “your authenticity should be your strategy,” for all women, regardless of their season and roles. For the past 20 years she has directed magazines, plus multiple art and marketing departments as creative director and brand manager. What supersedes all of her great career moves is her role as wife and mother living in Atlanta. Challenging herself to discover and bravely pursue the calling for her life, Arocha-Rowe helps other women discover and pursue their life’s assignment. She is a passionate, and loud-laughing speaker on the topic of purposefully redeemed, and mentors young women so they can exercise a mind that is doctrinally pure, along with a heart that beats toward sanctification. She will almost never turn down Marlow’s Tavern double-tavern cheeseburger, a cooking-demonstration from Leaning Ladder, or any opportunity to head to Miami to spend time with family.