If you’re a business owner, your image is everything. It’s how the public, and your clients will see you, and as such, it must be nurtured. In order to do so, you must stay organized, look professional, and keep your business flowing smoothly. But how?
Everything from the address used by your company to the appearance of your website can impact your image. You have to ensure that every area of your operation reflects your beliefs and goals, so the consumer gets the right impression of you.
But, how is it done? Fortunately, you’re in the right place for that question. You’ll find a slew of answers below, so happy reading…
Don’t use your residential address. If you operate your business from home, using your home address may prove unavoidable. There are several problems with doing this, though. Firstly, it becomes a security concern, as your home address will be in the public domain. Secondly, it makes you look slightly amateur in comparison to a business with a fully-fledged office address.
That being said, you do need to have an address to receive correspondences and mail, so what can be done? Fortunately, you can forward your mail to a more professional looking address relatively easily. Finding a great mail forwarding service is pretty simple these days, as they’re a dime a dozen. This can allow you to send any correspondences to a more prestigious address, improving your company’s image in the process.
Focus on your landing pages. Your landing pages are the pages that website visitors will see first. Usually, this will be your home page, but in some cases it could differ. For example, if you link to a specific article on your Twitter feed, the article is now your landing page. You have to make sure these pages look professional, and represent your business to their fullest.
The key here is to make the landing page reflect the reason why the person clicked on it. For example, if the URL promised information on chickens, then the landing page should be chicken-filled. You should also make all your landing pages easy to read and quick to load. People will turn away if the page is too slow, so give them reason to stick around.
Use your employees as representatives. Outside business hours, your business doesn’t just disappear. It continues to chug on, raking in cash and being used by customers up and down the globe. As such, it’s important to maintain your company’s image outside work hours, and at all times.
The main way to do this is to push your company’s beliefs on your employees. If they have social media accounts, have them tweet in line with your business’ mantra. You can gain more publicity this way, too. Your employees will represent your company, so make sure they represent you well. Anyone who is abusive or rude on social media is potentially damaging your reputation, so try to keep things in check.
Your business, like a garden plant, must be well-looked after in order to grow and look healthy. It’s not always easy to do so, but with a little hard work, anything is possible.
Photo by Fabian Irsara
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