In a world where everyone is blogging, how can you make your blog stand out? If you write as a hobby and just to enjoy the art of writing, then it may not be at the forefront of your mind. But if you blog as your job, or you blog as part of a small business site, then being able to make your content stand out from the rest is an essential part of what you need to be doing. When you get more site visitors, as well as more interaction and shares, then it can grow you a following. And when that happens, it means more sponsored work, as well as being able to branch out and perhaps sell something alongside the blog.
But, that is all easier said than done, right? It can take some planning, and plenty of patience, but when you do make a plan and decide what you are going to do, then it will make a difference. Here are some tactics and strategies to help you to take your blog to the next level.
Email Subscribers
It can all be very well having social media followers on various channels. But the things is, if all of those channels were to disappear (and it can happen, just look at MySpace), then who would be coming to read your content? It is a great idea to build a list of subscribers by email. In fact, it can be one of the best things that you can do. You can state to brands how many subscribers that you have, who will get the branded content straight to their inbox. From a brand point of view, this can mean more than social media followers. So look at ways to build up a subscriber list, by offering them something in exchange.
Focus on Engagement
If you want to earn from your blog and take things to the next level, then you need to focus on the engagement of the people that view your site. If you have a certain amount of blog page views per month, but 98% of them only stay on your site for a couple of seconds, then it shows they are not interested in what you are sharing, or they have arrived by accident and what you have isn’t what they were looking for. So focus on getting engaged followers. Offer a call to action on blog posts, or a pop up before they leave. Have some relevant posts linked or shown at the bottom of each post or in the sidebar. That will increase the time people stay, if there is more for them to stay for.
Analyze Views and Readership
If you want to take things to the next level, you need to know who your readers are. The site Visual Visitor states that around 2 percent of visitors on the internet are identified, meaning that most of them, 98% are unidentified. That means you are missing some vital information about them. Which country are your readers coming from? What age range are they? What did they search online to find you or do most of your visits come from other links or social media posts? So get onto Google Analytics, and check it regularly. Things may change over time, but information about your audience can be really valuable if you want to work with brands or create a product range to sell alongside your blog.
Paid For Traffic
With the rise of social media and the fact that content can be shared on there, the social sites have wised up to the fact that they could be charging people. So unless you have a loyal readership that read and share your content regularly, there may be plenty of people that are not seeing your posts. So one of the best things that you can do is to pay to promote your posts from time to time. It doesn’t need to be all the time, especially if you are not earning much from your blog. But occasionally can be a good idea to boost your web traffic and get your content in front of a whole new audience. The added benefit is that you can choose the people that it is shown to, through location, age, and other statistics, so you could get some loyal readers on the back of it.
There are plenty of other things that you could be doing, from being on social media and using video, to making sure that you have great images of gifs in the content too. Just make sure that your content is of a good quality and you can take things from there.
Mia Guerra
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