I talk to a lot of business owners and authors who don’t “get” social media. A year or two ago when I spoke with them, most were quick to say they didn’t understand it and didn’t need to. Today what I hear is: “I know I’m supposed to be doing that, so I have a Facebook…
The Most Rewarding Marketing Mistake I Ever Made
by Marsha Friedman •
Recently, a colleague asked me, “What was the most rewarding mistake you ever made in business?” It’s a great question, and I quickly had an answer for him because it was an incredibly painful mistake. However, it proved to be an invaluable lesson that has served me well in the years since. I’m sharing so…